THE RESTAURANT
OWNER WHO
TURNED AWAY
CUSTOMERS.
In 2016, I opened Yami Grill in a small Mountain View shopping center with a staff of three, seven tables, and a kitchen that turned away diners when the orders were right. Not from arrogance — from discipline. I had watched too many restaurants die chasing volume, and I was determined to survive by staying small, staying precise, and refusing to let third-party delivery apps eat my margins.
By 2020, the Mountain View Voice and Palo Alto Weekly ran my story. Not because I had grown into a chain — but because I hadn't. Because I built my own online ordering platform instead of paying Grubhub 35%. Because I sourced produce from a Buddhist organic farm in Fremont. Because I ran a restaurant the way I ran everything else in my life: with extreme intellectual honesty about what actually works.
The restaurant taught me things no consultant could. It taught me that your POS is either your servant or your master. That your credit card processor is either your partner or a parasite. That technology, deployed right, can let one person run an operation that should require ten.
That is exactly what I now build for other restaurants — starting with yours.
Yiyi Chen at Yami Grill, Mountain View, 2020. Photo: Magali Gauthier / Mountain View Voice
Yami Grill's signature pork adobo — made fresh daily. Photo: Magali Gauthier